A verbal and visual identity for a strategic comms consultancy with a difference
Challenge
Apella's partners advise clients on the complex, high-stakes issues that make-or-break reputations. The work is deeply experienced, emotionally demanding, and genuinely distinctive. But their positioning and visual identity weren't communicating any of that – leaving a leading strategic communications agency without a story equal to its work.
Solution
We developed a proposition, narrative and strapline that spoke with intelligence and in an atypical way to what Apellareally does and why it matters. Anchored by the resonant metaphor "Reputation is oxygen," we built a visual identity, an elegant website, and a user-friendly brand toolkit.
Impact
A positioning and identity as sharp and considered as the counsel Apella delivers. Delivering for recruitment, new business and reputation.