Award-winning sustainability and leadership messaging
Challenge
How can you communicate sustainability meaningfully for the world’s largest food and beverage company? With 2,000+ brands, including Nescafé, Kit Kat, Purina and Perrier, Nestlé has a vast supply chain and significant ethical and environmental impacts. Working with Anthesis, we led the writing for its 2023 sustainability report.
Solution
Leading ten writers, we conducted 30+ interviews and drafted or edited more than 100,000 words for Nestlé’s 2023 sustainability publication. We also developed the narrative theme, leadership content and stories on programmes including regenerative dairy, coffee production, packaging improvements and support for grower communities.
Impact
The flagship report, compliant with new Swiss reporting rules, was downloaded thousands of times. In December 2024, it won ‘Best retail and consumer report’ at the Swiss Sustainability Reporting Awards, sponsored by PwC.