A creative campaign to land complex future scenarios with a sceptical audience.
Challenge
How can you make climate campaigns more engaging? Commissioned by LEVI’S, Forum for the Future had developed scenarios showing how different responses to the climate crisis could affect fashion. We developed a highly creative and original campaign to bring these stories to life for fashion professionals, influencers and students.
Solution
Rather than the traditional report, we developed animations and leave-behind summaries for the four climate scenarios, supported by a 360-degree communications campaign. Working with illustrators and animators, we used a highly visual, fast-paced approach designed to engage people across the fashion industry, from designers to distributors and new recruits.
Impact
Launched during London Fashion Week, the materials were downloaded tens of thousands of times and adopted as a learning resource by more than 300 fashion colleges worldwide, from Germany to China and the U.S.