In 2016, SSE became a presenting partner of Andy Murray Live – a flagship charity event designed by Murray himself, as a legacy piece to his adoring Scottish fans.
Unsurprisingly, the event sold out within hours of going on sale, providing SSE with both an opportunity and a challenge to not only engage consumers at the event, but also beyond the venues 12,000 capacity.
Embracing this desire to extend SSE’s involvement beyond the doors of The SSE Hydro, Material_UK devised a truly unique and interactive consumer experience – SSE Presents…You’ve Been Served. Inspired by Murray’s reputation as one of the best returners of serve in the business, we decided to flip the scenario and give fans the chance to try and return one of Murray’s serves. The World number one would face up to his challengers via a giant LED screen synced with a state of the art serving machine to deliver serves of up to 125kph.
As if that challenge wasn’t daunting enough, there was an extra incentive to return the Wimbledon Champion’s serve. One lucky successful participant would get the chance to face up to the man himself, in front of a packed crowd at Andy Murray Live.